Strategy.
We keep digital strategy simple. No rambling presentations or impossible pie-in-the-sky scenarios, just data-led, actionable strategies with a defined roadmap to deliver results..
Strategic insight and expertise should be at the core of every successful digital project. A good strategy help’s eliminate the scatter-gun approach that many organisations have when it comes to their digital assets and ensure decisions aren’t made on the fly simply because of a desire to be using the latest technology, or as a response to an exciting new trend in the market.
However, in our experience, ‘strategy’ can also be a dirty word. We find many of our clients have been tarnished by expensive digital strategies which include hundreds of slides of extensive research and lofty ambitions, but zero practical ideas or actionable insights. As well as costing a lot, these types of strategies gather dust and date quickly.
Clear, simple, and practical.
At Devotion, we’re all about making things clear, simple and practical. We leverage best-in-class research and analytics tools to give you data-led, relevant and targeted insights for every campaign or broader program of work. We thoroughly explain the ‘what’, ‘why’ and ‘how’, and we provide clear connections between what our research and expertise tells us - and then how you can get there.
Our strategic process.
To develop the best digital strategies, we rely on our proven process which includes several distinct phases:
Research and discovery.
Before defining your digital strategy, we listen, ask, question, challenge, review and absorb everything we can about your business and your customers. The deeper we immerse ourselves, the better our strategic input. We do this through workshops, stakeholder interviews, one-on-one research sessions, data analysis, search analysis, systems analysis and third-party research.
Strategy development.
We then move onto defining your digital strategy, which may include articulating your vision, setting goals and benchmarks, outlining any anticipated challenges and strategic focus areas, outlining your customer personas, writing user stories, channel planning, setting success metrics, and more.
Roadmap development.
Once the high-level strategy is set, we then define exactly how you can bring your strategy to life. This includes developing things like a customer experience map, which can underpin our future work.